Capability domain

Information & Influence

Information & Influence encompasses national identity, language exchange, diplomacy, diaspora, media integrity, and cultural reach that shape how a nation projects its values, builds trust, and influences perceptions at home and abroad.

This domain in the National Capability Atlas

Share of attention worldwide
14.1%
Over the last 52 weeks, against 13.5% the 52 weeks before. An even share would be 10.8%.
Rank among the domains
2 of 9
By share of attention worldwide over the last 52 weeks.
Trends
27 of 250
See them all

Regional Attention

Where Information & Influence draws the most attention: its trends’ shares of all the attention there, added up, and its rank among the nine domains.

By region

Share of attention in each place, and its rank among the domains there: the 10 highest of 11.

By bloc

12.4%

#3

11.7%

#5

11.0%

#4

11.0%

#3

11.0%

#5

10.9%

#4

10.8%

#6

10.8%

#6

10.4%

#4

10.0%

#6

Share of attention in each place, and its rank among the domains there: the 10 highest of 13.

By country

19.5%

#1

17.5%

#1

16.3%

#2

15.9%

#2

15.8%

#1

14.9%

#2

14.7%

#2

13.6%

#3

13.1%

#4

12.8%

#3

Share of attention in each place, and its rank among the domains there: the 10 highest of 49.

Share of attention over time

The share of all the attention the 250 trends draw that goes to the trends in Information & Influence, week by week, worldwide and in each region. Its even share, 10.8%, is the share it would have if every trend drew the same attention.

Share of attention to Information & Influence

A four-week rolling average, worldwide and in each region, against its even share. Select a place below to bring its line forward.

Top trends

The trends in Information & Influence drawing the most attention, rising or falling most, or moving most, in the place and period chosen.

All Trends
Information & InfluenceSteady
Global South coalitions
20×
attention last 4 weeks
Index 1972· −4% WoW· Turbulent
Information & InfluenceSteady
Deepfakes & synthetic media
14×
attention last 4 weeks
Index 1402· +1% WoW· Turbulent
Information & InfluenceFalling
Weakening multilateralism
6.1×
attention last 4 weeks
Index 611· −20% WoW· Turbulent
Information & InfluenceSteady
Misinformation & disinformation
6.0×
attention last 4 weeks
Index 605· −2% WoW· Stable
Information & InfluenceSteady
Religious & ethnic nationalism
2.2×
attention last 4 weeks
Index 223· +8% WoW· Shifting
Information & InfluenceSteady
AI answer engines
2.0×attention last 4 weeksIndex 199 · 0% WoW · Stable
Information & InfluenceSteady
Audience fragmentation
1.8×attention last 4 weeksIndex 178 · −1% WoW · Turbulent
Information & InfluenceSteady
AI companions
1.7×attention last 4 weeksIndex 169 · −2% WoW · Stable
Information & InfluenceRising
Commercial spyware
1.6×attention last 4 weeksIndex 157 · +30% WoW · Turbulent

The trends with the highest attention intensity for Information & Influence trends only over the last 4 weeks. 1× is the typical trend.

The themes the trends in Information & Influence fall into, with how many of its trends are in each.

Scenarios

The scenarios the trends in Information & Influence bear on most: those with the most of its trends graded High or above.

All 27 trends in Information & Influence

Rank
Trend
Thematic
Intensity
Index
Change, WoW
Volatility
1Geopolitics, defence & deterrence20×1,972−4%
Turbulent±14%
2Democracy, media & trust14×1,402+1%
Turbulent±5%
3Geopolitics, defence & deterrence6.1×611−20%
Turbulent±11%
4Democracy, media & trust6.0×605−2%
Stable±3%
5Democracy, media & trust2.2×223+8%
Shifting±4%
6Democracy, media & trust2.0×1990%
Stable±2%
7Democracy, media & trust1.8×178−1%
Turbulent±6%
8Democracy, media & trust1.7×169−2%
Stable±2%
9Democracy, media & trust1.6×157+30%
Turbulent±5%
10Democracy, media & trust1.2×118+2%
Shifting±4%
11Democracy, media & trust1.2×117+3%
Turbulent±7%
12Geopolitics, defence & deterrence1.0×102−1%
Stable±2%
13Health, biotech & humanitarian need0.96×96+1%
Stable±2%
14Demography, health systems & work0.85×85+3%
Turbulent±5%
15Democracy, media & trust0.85×85+3%
Turbulent±6%
16Democracy, media & trust0.80×800%
Shifting±5%
17Democracy, media & trust0.80×800%
Stable±3%
18Democracy, media & trust0.76×76−2%
Shifting±4%
19Geopolitics, defence & deterrence0.70×70−4%
Stable±3%
20Democracy, media & trust0.69×69−2%
Stable±3%
21Democracy, media & trust0.51×51−6%
Turbulent±5%
22Democracy, media & trust0.51×51−5%
Stable±3%
23Democracy, media & trust0.45×45−2%
Shifting±4%
24Democracy, media & trust0.31×31+4%
Shifting±4%
25Cyber, space & critical networks0.28×28−4%
Stable±3%
26Democracy, media & trust0.21×21+7%
Turbulent±10%
27Demography, health systems & work0.13×130%
Shifting±5%