Information & Influence Democracy, media & trust

Audience fragmentation

Audiences are splitting across platforms, languages and like-minded communities while a growing share avoids news altogether, so shared national conversations are rarer and authorities must reach the public through many channels.

Rank: 68; of 250 trends
Attention intensity: 1.8×; 1× is the typical trend
Attention index: 178; 100 is the typical trend
Change: −1%; WoW
Volatility: ±6%; Turbulent

The week ending 7 Nov 2026, World. Volatility is the typical weekly move over the last 26 weeks. How these are measured.

Regional Attention

By region

Oceania

Southeast Asia

Latin America & Caribbean

6.7×

#36

4.4×

#43

4.3×

#63

4.2×

#47

3.0×

#106

2.5×

#62

2.5×

#98

2.4×

#71

2.0×

#100

1.7×

#122

This trend’s attention intensity in each region, and its rank among the 250 trends there: the 10 highest of 11.

By bloc

6.1×

#30

4.8×

#45

4.4×

#43

4.0×

#44

3.8×

#47

3.3×

#40

3.1×

#32

3.1×

#47

2.4×

#67

2.3×

#83

This trend’s attention intensity in each bloc, the average of its member countries, and its rank there: the 10 highest of 13.

By country

13×

#21

9.2×

#37

8.1×

#62

7.9×

#30

7.6×

#58

5.3×

#58

4.9×

#46

4.9×

#47

4.8×

#47

4.7×

#44

This trend’s attention intensity in each country, and its rank among the 250 trends there: the 10 highest of 49.

Attention Index over time

The attention index, worldwide and in each region: 100 is the typical trend in each place, the median of every trend's attention there over the past 52 weeks.

Attention to Audience fragmentation, by place

Attention index, a four-week rolling average, on a log scale. 100 is the typical trend in each place, so a line at 1,000 is ten times the typical trend’s attention there. A country chosen at the top of the page is drawn beside its region and the world. Select a place below to bring its line forward.