Information & Influence Democracy, media & trust

News influencers

Individual creators, podcasters and video personalities are becoming primary news sources for younger audiences, shifting agenda-setting from newsrooms to figures with few editorial standards and new exposure to paid and foreign influence.

Rank: 178; of 250 trends
Attention intensity: 0.51×; 1× is the typical trend
Attention index: 51; 100 is the typical trend
Change: −5%; WoW
Volatility: ±3%; Stable

The week ending 7 Nov 2026, World. Volatility is the typical weekly move over the last 26 weeks. How these are measured.

Regional Attention

By region

Latin America & Caribbean

20×

#11

6.1×

#45

5.5×

#46

3.6×

#48

1.2×

#140

0.94×

#175

0.73×

#178

0.53×

#222

0.49×

#181

0.24×

#235

This trend’s attention intensity in each region, and its rank among the 250 trends there: the 10 highest of 11.

By bloc

6.3×

#29

2.2×

#92

2.1×

#73

1.5×

#112

1.3×

#112

0.82×

#171

0.75×

#158

0.70×

#164

0.61×

#199

0.58×

#192

This trend’s attention intensity in each bloc, the average of its member countries, and its rank there: the 10 highest of 13.

By country

139×

#12

34×

#12

30×

#16

29×

#18

28×

#13

23×

#15

17×

#16

14×

#22

14×

#43

11×

This trend’s attention intensity in each country, and its rank among the 250 trends there: the 10 highest of 49.

Attention Index over time

The attention index, worldwide and in each region: 100 is the typical trend in each place, the median of every trend's attention there over the past 52 weeks.

Attention to News influencers, by place

Attention index, a four-week rolling average, on a log scale. 100 is the typical trend in each place, so a line at 1,000 is ten times the typical trend’s attention there. A country chosen at the top of the page is drawn beside its region and the world. Select a place below to bring its line forward.