Top 25 Trends
How the 25 trends with the highest attention intensity in the G7 now have moved over the last quarter, year or three years. Each point's rank is by attention intensity over several weeks, so a single busy week does not decide it.
Top 25 trends by attention intensity, G7
Each trend's rank in each of the last 13 weeks, by attention intensity over the 4 weeks to that week. Points are labelled by the Saturday their last week ends; a rank below 25 sits in the lane at the foot. Point at a line for its rank and intensity, or choose a domain below to bring its trends forward.
Source: Global Institute for National Capability, GINC Trends, from Wikipedia reading and Google searching to the week ending 7 Nov. CC BY 4.0.
| Trend | 15 Aug | 22 Aug | 29 Aug | 5 Sept | 12 Sept | 19 Sept | 26 Sept | 3 Oct | 10 Oct | 17 Oct | 24 Oct | 31 Oct | 7 Nov |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Immigration enforcement | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 2 | 2 | 1 | 1 | 1 | 1 |
| Deepfakes & synthetic media | 3 | 2 | 3 | 3 | 4 | 4 | 4 | 3 | 3 | 3 | 2 | 2 | 2 |
| Global South coalitions | 12 | 13 | 11 | 11 | 3 | 2 | 2 | 1 | 1 | 4 | 4 | 4 | 3 |
| Tariff escalation | 2 | 3 | 2 | 2 | 2 | 3 | 3 | 4 | 5 | 5 | 5 | 5 | 4 |
| Rail & mass transit | 4 | 4 | 4 | 4 | 6 | 5 | 5 | 5 | 6 | 6 | 7 | 7 | 5 |
| Private military & proxy forces | 5 | 5 | 5 | 5 | 7 | 7 | 7 | 9 | 8 | 7 | 6 | 6 | 6 |
| Corruption & state capture | 9 | 9 | 7 | 8 | 9 | 8 | 9 | 12 | 14 | 14 | 20 | 11 | 7 |
| Inflation persistence | 13 | 14 | 15 | 13 | 12 | 10 | 11 | 8 | 9 | 9 | 8 | 8 | 8 |
| Populist politics | 17 | 17 | 16 | 12 | 11 | 9 | 8 | 7 | 10 | 10 | 10 | 10 | 9 |
| Climate change & physical risk | 7 | 8 | 9 | 9 | 8 | 6 | 6 | 6 | 7 | 8 | 9 | 9 | 10 |
| Weakening multilateralism | 67 | 10 | 8 | 6 | 5 | 12 | 10 | 10 | 4 | 2 | 3 | 3 | 11 |
| Misinformation & disinformation | 20 | 22 | 21 | 21 | 21 | 20 | 19 | 19 | 17 | 16 | 14 | 12 | 12 |
| Solar & wind expansion | 6 | 6 | 10 | 10 | 10 | 11 | 12 | 14 | 13 | 13 | 13 | 14 | 13 |
| Drug overdose crisis | 11 | 12 | 12 | 14 | 14 | 15 | 14 | 13 | 11 | 11 | 11 | 13 | 14 |
| AI agents | 19 | 19 | 18 | 18 | 15 | 13 | 13 | 11 | 12 | 12 | 12 | 15 | 15 |
| Urbanisation & megacities | 26 | 24 | 22 | 19 | 19 | 19 | 20 | 20 | 16 | 17 | 15 | 16 | 16 |
| Electrification of heat & industry | 18 | 21 | 20 | 22 | 23 | 28 | 30 | 28 | 26 | 22 | 19 | 17 | 17 |
| Conscription revival | 23 | 27 | 27 | 26 | 26 | 29 | 25 | 25 | 22 | 20 | 21 | 18 | 18 |
| AI-written software | 32 | 31 | 31 | 31 | 32 | 31 | 31 | 27 | 28 | 24 | 22 | 19 | 19 |
| Fuel supply & refining | 16 | 15 | 14 | 15 | 17 | 14 | 15 | 17 | 15 | 15 | 17 | 20 | 20 |
| Quantum computing | 15 | 16 | 17 | 20 | 20 | 16 | 17 | 18 | 18 | 18 | 18 | 21 | 21 |
| Circular economy | 22 | 23 | 23 | 24 | 22 | 25 | 23 | 24 | 23 | 23 | 23 | 22 | 22 |
| Ultra-processed food backlash | 27 | 29 | 25 | 23 | 30 | 26 | 26 | 23 | 20 | 19 | 16 | 23 | 23 |
| Illicit finance | 31 | 32 | 34 | 35 | 35 | 33 | 28 | 26 | 25 | 25 | 25 | 24 | 24 |
| Cost of living squeeze | 28 | 28 | 28 | 27 | 27 | 32 | 34 | 36 | 35 | 34 | 32 | 26 | 25 |
| Missile proliferation & defence | 10 | 11 | 13 | 16 | 18 | 23 | 24 | 29 | 30 | 27 | 26 | 25 | 26 |
| Air pollution burden | 14 | 18 | 24 | 30 | 34 | 35 | 37 | 34 | 33 | 31 | 28 | 28 | 27 |
| Fusion energy | 24 | 25 | 29 | 25 | 24 | 27 | 29 | 30 | 29 | 29 | 27 | 27 | 28 |
| Battery manufacturing | 21 | 20 | 19 | 17 | 16 | 17 | 21 | 22 | 24 | 28 | 31 | 33 | 38 |
| Audience fragmentation | 8 | 7 | 6 | 7 | 13 | 18 | 27 | 35 | 40 | 45 | 42 | 47 | 49 |
| Freshwater scarcity | 25 | 26 | 26 | 29 | 41 | 49 | 58 | 62 | 64 | 63 | 66 | 81 | 84 |
Top Trends
The trends with the highest attention intensity in the G7 over the last 52 weeks, of the 250 read there, and each capability domain's average. 1× is the typical trend there.
Highest attention intensity
27×
#112×
#210×
#38.0×
#47.6×
#57.3×
#67.0×
#76.8×
#86.7×
#96.5×
#10By capability domain
The average attention intensity of each domain's trends.
2.3×
2.2×
1.9×
1.9×
1.6×
1.6×
1.6×
1.5×
1.2×
Rising and Falling
The trends whose attention index in the G7 rose or fell most over the last 52 weeks, against the 52 weeks before.
Rising most
+300%
+196%
+130%
+127%
+126%
+125%
+124%
+108%
+78%
+77%
Falling most
−67%
−65%
−59%
−55%
−51%
−51%
−50%
−49%
−47%
−46%
Attention Index over time
The 5 trends with the highest attention intensity in the G7 over the last year: their attention index week by week, a four-week rolling average, on a log scale. 100 is the typical trend there.
Top Trends by Capability Domain
Each capability domain's five trends with the highest attention intensity in the G7 over the last 52 weeks.
Hard
Soft
Economic
Similar Blocs by Trend Attention
The blocs whose attention across all 250 trends is most like this bloc's. A bloc's attention intensity for each trend is the average of its member countries'; over the period it is put on a log scale and standardised, so that what is compared is which trends the bloc follows more and which less, not how high its figures run. Two blocs are then compared trend by trend, every trend counting equally, by the distance between them: 100 is an identical profile and 0 the exact opposite.
Month
79
79
76
76
73
71
71
68
68
67
Quarter
80
79
78
77
75
71
71
71
70
68
Year
81
80
78
77
75
71
71
70
70
69
Attention intensity is a trend’s attention in the G7 as a multiple of the typical trend’s there, and the attention index is the same figure × 100. A region's or bloc's is the average of its member countries', each counted equally. How it is measured.