Top Trends
The trends with the largest share of attention in North America over the last 52 weeks, of the 250 read there, and how that attention divides across the capability domains.
Largest share of attention
5.7%
12.2%
22.1%
32.0%
42.0%
52.0%
61.9%
71.8%
81.6%
91.4%
10By capability domain
17.1%
17.1%
12.5%
11.6%
9.8%
9.6%
8.1%
7.3%
6.9%
Rising and Falling
The trends whose share of attention in North America grew or shrank most over the last 52 weeks, against the 52 weeks before.
Rising most
+497%
+189%
+183%
+182%
+165%
+134%
+109%
+108%
+87%
+78%
Falling most
−69%
−67%
−67%
−66%
−64%
−58%
−57%
−52%
−47%
−46%
Attention Share over time
The 5 trends with the largest share of attention in North America over the last year, week by week: an 8-week average.
Share of attention is a trend’s part of all the attention the 250 trends draw in North America, so the trends add up to 100%. How it is measured.